Vision and Mission: Empowering Sustainable Industrial Development with Micro- and Nano‑Carbon-Based Technologies

Holy Hong deeply understands that a company’s value lies not only in its output value, but even more in its contributions to the industry and its value to society. At this conference, Founder and CEO Liu Xu has redefined the company’s mission: Empowering sustainable industrial development through micro- and nano‑carbon‑based innovation.

Holy Hong’s vision is clear and firm— Become the global leader in green anti-corrosion coatings based on micro- and nano-carbon materials. We will focus on nanocarbon materials such as graphene and, through continuous innovation, bring high‑performance green coatings to the global market.

The Core of the First Five-Year Plan: High-End, Intelligent, and Green.

Following the pace of the nation’s 15th Five-Year Plan, Holy Hong has formulated its major five-year direction from 2026 to 2030.

• High-End and Green: Leverage the new material graphene to establish core competitive advantages for our products, comprehensively upgrade water-based paints and conventional paints, and develop long‑lasting protective coatings that are more environmentally friendly and more durable.
• Intelligent Transformation: “Technology has data, and products are traceable.” Building smart factories and digital control systems is not only about boosting efficiency—it’s also about establishing barriers to market trust through data transparency.
• Technical Reserves: We plan to complete the development of technological and performance capabilities in the marine and shipbuilding sectors within five years, laying the foundation for leapfrog development after 2030.

Strategic Alignment: Forge distant alliances while focusing on nearby targets; proceed steadily to achieve long-term success.

Facing a volatile economic environment, Holy Hong proposed… “Form distant alliances and attack nearby territories—move steadily to achieve long-term success.” The Eight Characters strategy.

• “Close-Range Attack” Takes Root in Dalian: We are deeply rooted in the local heavy industry, machining, and steel structure sectors, comprehensively expanding the application of environmentally friendly, high-solids coatings and empowering locally‑based companies with foreign investment backgrounds to upgrade their green coating processes. Our goal is to achieve four “firsts”: first in sales performance, first in customer base, first in product stability and on-time delivery, and first in after-sales expertise.
• “Distant Alliances” Expand Boundaries: Unite professionals in the coatings industry across Northeast China, leveraging flexible collaboration models and benchmark technical standards to expand our business throughout Northeast China and even nationwide.
• “Steady Progress” – Precision Operations: Achieve refined equipment operations, streamlined personnel management, and precise financial planning; avoid reckless expansion and ensure that every step is taken with solid footing.

Business Model Innovation: “Holy Hong Water Paint 1000” and Platform Empowerment

We plan to achieve nationwide coverage with 1,000 service locations within five years.

At the same time, the company will build… “Empowering through a Large Platform” The model integrates Holy Hong New Materials (technology‑driven), Dalian Holy Hong Coatings (service‑oriented), and the Holy Hong Coatings Testing Center (certification‑focused) to form a complete closed loop encompassing R&D, production, sales, service, and certification.

Corporate Culture: The Power of Vow

Holy Hong has journeyed for 28 years, enduring several life‑and‑death trials and earning the industry’s nickname “the cockroach that can’t be killed.” This tenacious spirit is the company’s most precious asset.

At the conference, Founder and CEO Liu Xu emphasized that in the next five years, Holy Hong will face a tough battle. He believes that the power of the team will ensure collaborative strength, that collective wisdom will unlock innovative potential, that value-driven thinking will empower partners, and that we must actively identify customers and sincerely win them over. At the same time, he advocated for a “ Vow to Pursue One’s Career “—Believe in the power of aspiration; as long as we stay true to our corporate mission and never forget our original entrepreneurial spirit, the environment will change, and our goals will ultimately be realized.”

Conclusion: Dive in and work together through thick and thin.

In 2026, the three pillars of the Holy Hong brand will advance side by side. This will be a tough battle, but also a magnificent transformation. Guided by the principle of green development and powered by digital intelligence, Holy Hong will embrace responsibility and commitment to shoulder the honor and disgrace of Dalian’s coatings industry.

Focus your mind, unite your efforts, and deliver results! We invite you to witness together how Holy Hong will step onto the world stage in the future and become a green global factory—Holy Hong’s fighters will dedicate their lives to this endeavor.